Today the EY Russia practice announces that it will re-brand as B1. Companies operating under the B1 brand will continue to serve clients as an independent group of assurance and consulting firms separate from the EY global network.

The name of the new brand expresses our three core values of strength through teamwork, high service quality and market leadership.

B1 means endeavouring together with our clients to be the first in our field, to work as one united team and to be leaders in whatever we do.

The logo’s colour is the green of new life and dynamic growth and reflects our commitment to sustainable development.

Companies under the B1 brand will continue to provide services in four main lines of business – assurance, consulting, strategy and transactions, and tax and legal – adhering to the highest standards of quality and global best practices.

In our 30 years on the Russian market, we have acquired wide-ranging expertise and put together a team of highly qualified professionals in nine cities throughout Russia. We are confident that our clients will support us and that our collaboration on current and new projects will be as effective and dynamic as ever before. We will always offer the same unrivalled expertise. The new brand represents a new beginning for our people and our clients and an opportunity to take on new projects for the benefit of society!

www.b1.ru